The serving size is shown as a common household measure that is appropriate to the food such as cup, tablespoon, piece, slice, or jar , followed by the metric amount in grams g.
The nutrition information listed on the Nutrition Facts label is usually based on one serving of the food; however, some containers may also have information displayed per package. Some serving sizes have changed on the new Nutrition Facts label. By law, serving sizes must be based on the amount of food people typically consume, rather than how much they should consume.
Serving sizes have been updated to reflect the amount people typically eat and drink today. Accessed October Accessed 30 December Google Scholar. Phase II Report. Accessed 12 November HR How the nutrition food label was developed, part 1: The Nutrition Facts Panel. Balasubramanian SK, Cole C. Consumers' search and use of nutrition information: the challenge and promise of the Nutrition Labeling and Education Act. J Marketing ; — Food and drug administration. Use of nutrition facts panels among adults who make household food purchasing decisions.
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Consumer understanding of calorie amounts and serving size: implications for nutritional labelling. Can J Public Health ; : e—e PubMed Google Scholar. Consumers' estimation of calorie content at fast food restaurants: cross sectional observational study. BMJ ; : f Eat Weight Disord ; 18 : — While serving sizes are a valuable tool, it's important to listen to your body while eating. If you are still hungry after eating one serving, that likely means you need more food. And if you're full on less than one serving, that's OK too.
It's easy to mistake a larger portion as a better value. To overcome portion distortion and downsize your helpings, try the following:. The serving size on the label is not a recommendation on how much you should eat — it is decided by the manufacturer. This could be very different to a standard serve.
In Australia, there are no rules about how these serving sizes are set. A serving might not be the same in similar products, or in different brands of the same product. This can make products hard to compare. The serving size of a soy sauce in one brand, for example, could be one-tenth of a soy sauce made by another company. A g packet of microwave white rice, for example, might be labelled as having two g servings.
This is because the manufacturer expects it to serve two people. But one of those labelled servings is almost two standard serves of grains. To make it even more confusing, in the same brand of rice, a g family pack could be labelled as having four serves, with each serve g. But it assumes a family of four could split the pack between them in a meal.
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